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Websites that sell...
Features that create a reaction..
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Ideal for clients that need information to make a purchase.
Most people are so one dimensional in their approach to websites. They do this in order to save work. You cannot always assume that all things are equally the same. There are pre-purchase requirements. There are during provision of purchase requirements. There are post-purchase requirements. They are not all the same, yet people still try to serivce all these through one simple contact us page and, more importantly, try and direct everything to one staff member who hasn't got the skill base to service all these needs.
What we recommend.
We recommend that you should treat all forseeable customer requirements on their merits, acknowledge when they are different and provide the feature that will put them in their relevant service boxes.
Solution: Instead of having one simple contact us page, why not have:
- Live assistant - Connecting pre purchase requirements to the relevant staff member with the knowledge and skills to service those type of requirements.
- Speak to an employee (with online/offline status) - During provision of purchase and after provision of purchase, giving the client the choice of the right staff member with the right skills to service the needs.
Features with relevance and a call to action
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